We focus on delivering high quality sustainable sales growth, whilst effectively managing our costs and cash flows.
We use consumer insights and selected sales growth drivers to build sales of our Growth and Specialist Brands across our markets. We target long-term share and profit growth in Growth Markets and prioritise sustainable profit performance in Returns Markets.
Our core business is built around an optimised tobacco portfolio that offers consumers comprehensive brand choice.
The portfolio is focused on our high quality Growth and Specialist Brands, which generate more than half of our tobacco net revenue.
We sell our brands in a diverse spread of international markets. Our realigned global footprint is managed on the basis of the strategic role of each market rather than its geographic location, with markets prioritising Growth or Returns.
We target long-term share and profit growth in Growth Markets and prioritise sustainable profit performance in Returns Markets.
Our people take great pride in doing things the right way and supporting each other to drive business performance.
Our values express what we stand for and capture the individual and collective behaviours we expect from everyone who works for us.