Rest of European Union

We’ve established a strong platform in this region and see considerable growth opportunities ahead

Overview

For our purposes the Rest of European Region includes some non-EU countries (e.g. Norway, Switzerland) which we have incorporated on the grounds of geographic logic.

Our most important country in the region is France where our key cigarette brands are JPS, Gauloises Blondes, News and Fortuna.

We are market leaders in the Netherlands, the largest fine cut tobacco market in the region.

Our focus is on driving sales across our portfolio to build on our cigarette and fine cut tobacco positions.

Performance highlights

  2009 2008
Net revenue £1,490m £1,250m
Adjusted profit from operations £566m £494m
Imperial Tobacco cigarette volumes 59.3bn 57.2bn
Imperial Tobacco fine cut tobacco volumes 12,650t 14,300t

Web sites

Imperial Tobacco Austria:
www.imperial-tobacco.at

Imperial Tobacco Greece:
www.imperial-tobacco.gr

Imperial Tobacco Hungary:
www.imptob.hu

Imperial Tobacco Poland:
www.imperial-tobacco.pl

Key countries

  • Belgium
  • Czech Republic
  • France
  • Greece
  • Hungary
  • Ireland
  • Italy
  • The Netherlands
  • Poland

Key brands

  • Gauloises Blondes
  • JPS
  • Davidoff
  • News
  • Fortuna
  • West
  • Gitanes
  • Paramount
  • Route 66
  • Drum
  • Van Nelle
  • Rizla