Americas
We continue to build our geographic footprint in these profitable markets
Overview
The main focus of our operations in this region is the USA, which is the world’s second-largest cigarette market at around 326 billion cigarettes.
Imperial Tobacco entered the USA tobacco market through the acquisition of Commonwealth Brands in April 2007.
Our key brands include USA Gold and Sonoma in cigarettes and Rave, Bali Shag and McClintock in fine cut tobacco.
In acquiring Altadis we also gained market leadership, in value terms, in the large cigar segment with a strong presence in all the cigar categories in the USA.
Apart from a small but growing presence in Mexico and Canada, our other main market in the region is Argentina.
Performance highlights
| 2009 | 2008 | |
|---|---|---|
| Net revenue | £861m | £542m |
| Adjusted profit from operations | £288m | £166m |
| Imperial Tobacco cigarette volumes | 13.8bn | 15.2bn |
| Imperial Tobacco fine cut tobacco volumes | 650t | 600t |
Key brands
- USA Gold
- Sonoma
- Fortuna
- Bali Shag
- McClintock
- Premier
- Rave
- Backwoods
- Dutch Masters
