Spain

Spain is a key market for the enlarged Group

Overview

The Spanish cigarette market comprises both blonde or American Blend cigarettes, which account for around 90 per cent of the market, and dark cigarettes, which account for 10 per cent of the market.

We have a market leading position in all tobacco categories. Fortuna is the second best-selling cigarette brand in the country, while Golden Virginia continues to lead the fine cut tobacco sector.

Our cigar brands Farias, Vegafina and Dux are building on a broad and loyal consumer base and are represented across all the size segments.

Performance highlights

  2009 2008
Net revenue £610m £411m
Adjusted profit from operations £275m £150m
Imperial Tobacco cigarette volumes 30.3bn 23.0bn
Imperial Tobacco fine cut tobacco volumes 2,350t 1,550t

Web sites

Altadis:
www.altadis.com

Key brands

  • Fortuna
  • Ducados Rubio
  • Nobel
  • Golden Virginia
  • Drum
  • Farias
  • Vegafina
  • Dux